VISION, MISSION AND VALUES
What we believe. This is who we are.
VISION
To be globally recognized as the most trusted paint and coating company in the Philippines.
MISSION
To produce the best quality paint and coating products for our customers and ensure the best interest of our shareholders, business partners and community.
VALUES
Perseverance – despite difficulty there’s a determination
Above and beyond – to do much better than necessary or expected
Integrity – being honest and fair; doing the right thing even no one is watching
Nurture – encourage growth
Trustworthiness – able to relied on as honest and always truthful